1. How long have you actively been selling real estate full time?
2. Do you hold a real estate brokers license?
3. If not and you’ve been in the business over three years, why haven’t you gone for your broker’s license?
4. How long have you worked for this company?
5. Do you own or manage the company?
6. If so, with all the duties necessary to run a company, how can you dedicate the time needed to give me the kind of service I deserve?
7. How big an inventory of personal listings do you keep?
8. If your inventory exceeds 20 listings, how can you possibly service that many properties?
9. Do you have a quick reference list that I may see regarding your listing inventory?
10. If not, how do you keep track of all the details on each listing in case a sign – or ad call comes in?
11. How many homes do you have under contract right now?
12. How many homes have you personally sold this year that were other people’s listings?
13. What percentage of your listings sell?
14. What is your average ratio of list price to selling price?
15. What percentage of your listings do you sell yourself?
16. What is the average number of days your listings stay on the market before they sell?
17. What percentage of your listings expire or are withdrawn?
18. Is there a cancellation provision in your contract if I decide to take my home of the market?
19. Will there be a cancellation fee if I exercise that right?  If so, why, and how much?
20. What unique things will you do to market my home to other agents?
21. Can you show me any examples?
22. Are you a member of any multiple listing service?
23. Will you have a professional quality photo-flyer made up on my home?
24. If so, how long will it take to produce?
25. Do you send flyers of my home to other agents?  How do they get them?
26. May I see samples of the flyers of all the homes in your inventory?
27. Who is in charge of your advertising?  Who determines where and how often my property is advertised?
28. Do you advertise all the properties you represent?
29. How, when and where will you advertise my home?
30. Are you currently advertising in any “Homes” magazines? Which ones?
31. May I see samples of current advertising on homes you have listed?
32. Do you have a private/direct telephone line, or do all your calls go through the office switchboard?
33. How do you control the calls that come in from your advertising or marketing efforts?
34. How do you keep these buyer calls/leads from falling through the cracks?
35. Are you automated? If not, why not? If so, do you use software designed specifically for real estate? Which package? (I.e., PowerPak 21, On Line Agent, Agent 2000, Top Producer, Howard & Friends, ACT, Realty 2000)
36. Why did you choose to work for the company you represent? If it’s not a national franchise, why would you affiliate yourself with a company that doesn’t offer the national exposure that I deserve?
37. How does that benefit me? Would you please elaborate?
38. Do you have a cellular telephone and pager? If not, why not?
39. How can I be assured that I will be able to reach you when I need to? How do buyers reach you off an add?
40. Do you work with buyers? Why, or why not?
41. Do you hold any open houses?  Why, or why not?
42. Do you have a personal assistant? Why, or why not?
43. Will I ever hear from you, personally, once my home is listed?
44. Will I have to deal with an assistant or can I contact you directly?
45. Is there a “back line” number at your office that you can give me if I need you after hours?
46. Do you hold professional designations from any national organizations? If yes, what are they?
47. If not, why not?  Do you think that this demonstrates a lack of commitment to your profession?
48. Have you participated in any specialized education to give you specialized expertise?
49. Are you a million-dollar producer? How many millions did you do last year?
50. Without that kind of proven track record, how can you make me feel confident that you can do the job?
51. Are you a member of any boards or associations of Realtors? If yes, which ones, and why?
52. Are you involved in your local board or association of Realtors?
53. Do you work with a team of related professionals in your real estate practice? For example: title and mortgage officers, insurance agents, termite inspections, tradesmen, etc?
54. Do you have any letters of recommendation from these people or a list of them as references?
55. Do you “co-broke” with other real estate companies?
56. Do you work with “sub-agents" and offer them a co-broke fee? Why, or why not?
57. Do you work with “buyer brokers” and offer them a co-broke fee? Why, or why not?
58. Do you split the fee I pay on an equal basis with your fellow Realtors? Why, or why not?
59. How do you feel about lock boxes?  Why would I want to have one on my door?
60. How do you feel about "For Sale” signs?  Why would I want to have one in my front yard?
61. What type of “For Sale” sign will you place on my property?
62. Do you have “floor time” at your office with calls going to the floor person?
63. How can I be sure of their professionalism or knowledge of my property?
64. Do you take floor time? Why, or why not?
65. Do you own your own home? If not, how can you sell someone else on the benefits of home ownership?
66. Is your company a member of a national relocation organization or tied to a relocation company?
67. How do you network with fellow Realtors?  Do you attend any national conventions or events?
68. Do you have a mentor/trainer (Floyd Wickman, Barbara Schwarz, Mike Ferry, Steve Stewart, Joe Stumpf)?  What do you like best about their teachings?  Do you follow their philosophies?
69. Do you have an actual marketing plan with a schedule of events to ensure my sale? May I see it?
70. Finally, why should I list my home with you rather then some other agent?